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The digitalization of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct 
marketing tactics with digital technology. That is particularly true for new customer acquisition tactics.

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"It's not the most exciting medium, perhaps, but I still believe it's the best way to generate new customers," is what Alan Rosenspan, president of Alan Rosenspan & Associates, had to say about direct mail.
Rosenspan knows direct marketing. He's won over 100 awards for creativity and results; taught direct marketing for the DMA, Bentley College and Babson University; and he is a frequent contributor to the research arm of the Target Marketing group DirectMarketingIQ.
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