Creative Services

List Management and Data Processing

If the address is wrong or undeliverable, it doesn’t matter how appealing the offer or how clever the design. That’s why Calmark employs a full range of mailing software. We manage your list to obtain the best possible postal discount, coupled with mail efficiency and accuracy.

■CASS Certification

■Delivery Point Verification (DPV)

■Address Standardization and Cleansing

■Presort Qualification

■Destination Entry to BMC and SCF

■National Change of Address (NCOA) processing

Direct Mail and Digital Most Successful Combo In Driving Customer Acquisition

The digitalization of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct  marketing tactics with digital technology. That is particularly true for new customer acquisition tactics. 
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5 New Secrets of Successful Direct Mail

"It's not the most exciting medium, perhaps, but I still believe it's the best way to generate new customers," is what Alan Rosenspan, president of Alan Rosenspan & Associates, had to say about direct mail.
Rosenspan knows direct marketing. He's won over 100 awards for creativity and results; taught direct marketing for the DMA, Bentley College and Babson University; and he is a frequent contributor to the research arm of the Target Marketing group DirectMarketingIQ.
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