Database Management

Our state-of-the-art Data Processing center coupled with more than 40 years of Data Processing management experience enables Calmark to custom tailor your list and database needs to your promotion giving you the most value for your dollar.

Calmark also performs other services to help you obtain the cleanest possible list.

■Merge/purge

■Nth select

■Table lookups and matching

■Suppression file lookups

■Upper/lower case

■North/south splitting

■Gender coding

■National Change of Address (NCOA) processing

Data Transfer

We accept lists via any number of methods and formats:

■FTP and SFTP capabilities with full encryption and security

■ISDN

■E-Mail

■Multiple T1 connections

■All forms of tapes, cartridges and CDs

Direct Mail and Digital Most Successful Combo In Driving Customer Acquisition

The digitalization of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct  marketing tactics with digital technology. That is particularly true for new customer acquisition tactics. 
Read more here.

5 New Secrets of Successful Direct Mail

"It's not the most exciting medium, perhaps, but I still believe it's the best way to generate new customers," is what Alan Rosenspan, president of Alan Rosenspan & Associates, had to say about direct mail.
Rosenspan knows direct marketing. He's won over 100 awards for creativity and results; taught direct marketing for the DMA, Bentley College and Babson University; and he is a frequent contributor to the research arm of the Target Marketing group DirectMarketingIQ.
Read more here.