Postal & Industry Relations

Calmark maintains a very high level of presence and interaction with the United States Postal Service and the mail advertising community. This allows us to quickly get to the right people to resolve any issues that may arise with your promotion. Our expert knowledge also can be used to advise and forewarn you about any problems or gray areas.

■USPS National Account

■MTAC Participant

■Member Chicago Postal Customer Council (PCC)

■Member Greater Illinois PCC

■Multiple Postal Executive of the Year and Industry Excellent Awards

■Mailpiece Quality Control (MPC) Certified Specialist

■Member Mailing & Fulfillment Association (MFSA)

■Member MFSA Postal and Government Affairs Committee

Direct Mail and Digital Most Successful Combo In Driving Customer Acquisition

The digitalization of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct  marketing tactics with digital technology. That is particularly true for new customer acquisition tactics. 
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5 New Secrets of Successful Direct Mail

"It's not the most exciting medium, perhaps, but I still believe it's the best way to generate new customers," is what Alan Rosenspan, president of Alan Rosenspan & Associates, had to say about direct mail.
Rosenspan knows direct marketing. He's won over 100 awards for creativity and results; taught direct marketing for the DMA, Bentley College and Babson University; and he is a frequent contributor to the research arm of the Target Marketing group DirectMarketingIQ.
Read more here.