Imaging Capabilities

Calmark uses a full compliment of imaging and printing devices to get you the exact look and quality you desire.

Our Inkjets have multi color capabilities; capable of printing on a wide variety of stock. Inkjets print across a 6 inch print area.

Our continuous form high speed lasers print at 300 DPI and have both box to box and roll to roll capabilities. We can print all variable information, digitized signatures, logos and photos on the fly. Our systems are equipped with positive stop quality monitoring systems.

Calmark also has several thermal imagers for plastic card printing.

Calmark’s cut sheet lasers are suitable for small runs. These printers print at 600 DPI, and have duplex capabilities.

Direct Mail and Digital Most Successful Combo In Driving Customer Acquisition

The digitalization of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct  marketing tactics with digital technology. That is particularly true for new customer acquisition tactics. 
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5 New Secrets of Successful Direct Mail

"It's not the most exciting medium, perhaps, but I still believe it's the best way to generate new customers," is what Alan Rosenspan, president of Alan Rosenspan & Associates, had to say about direct mail.
Rosenspan knows direct marketing. He's won over 100 awards for creativity and results; taught direct marketing for the DMA, Bentley College and Babson University; and he is a frequent contributor to the research arm of the Target Marketing group DirectMarketingIQ.
Read more here.